Services bundle are essential to create a unique customer experience and competitive advantages & new revenues.


Services face new realities because of new society trends, co-production, new technology and new customer status (i.e.: bêta testers).


As products are more interchangeable than services, the customers are more and more sensitive to services than product. They are “influencers” or “decision makers” and want to get professional and high quality services.


Excellent products only develop their full value potential when, combined with valuable pre & post sales services, they provide unique customer experiences.


ValuEssence believes that such integrated "products & services experiences" are the key driver for both growth and profitability in any industrial sector.

"Customers are value maximizers. They form an expectation of value and act on it."
(Kotler / Keller - Marketing Management)